As someone who works in digital public affairs, I paid close attention to the emails that were sent out by the Obama campaign during the 2008 and 2012 election cycles and am now closely watching what is being sent out by Organizing for Action. The reason I’m paying attention is simple: the Obama folks know what works. ...
Continue ReadingWhen the Mashable site was redesigned into the now familiar grid layout, I wrote a blog post bellyaching about the infinite scroll, various usability issues and somehow Jakob Nielsen. I’m still not a big fan of the grid approach to website design because it’s not design, it’s the process of dumping content into boxes that descend like fish food over time to the bottom of the page and I find that solution lacking creativity....
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