Email Marketing Platforms: Which One is For You?

Email is still important.

Of all the marketing tools available to you, it’s got the highest return on investment. According to Salsa, if you spend $1, you’ll get $40 back. And, if you’re a nonprofit, it drives a third of your online fundraising revenue.

Especially for a non-profit,...

MozCon 2016: 10 Key Takeaways

Turns out there is only one direct flight from DCA to SEA on a Sunday. And Katie was on it. She arrived in Seattle at 10am and had nothing to do.

After a bit of googling, she booked an afternoon tour of Pike Place with Savor Seattle....

How to Create a Members Only Section that People Will Actually Use

If you work at a membership-based organization such as a professional society, trade association or nonprofit, the situation below may sound familiar:

Your members have periodically asked you to provide them with ways to collaborate with each other.  You decide to act on the request and build a new members only section on your website with frequently requested features such as a member directory,...

How to Avoid Three Common Project Management Pitfalls

A few weeks ago I wrote a post about how important it is for project and account managers at web development firms to have empathy.  If you are able to see the world as your client does, chances are you are going to do a great job for them.  You will be able to anticipate problems before they happen....

Empathy: A Project Manager’s Secret Weapon

Our Brick Factory team recently moved into a new office in the McPherson Square area of Washington, DC.   Our new space was previously occupied by a law firm with an affinity for wood paneling, ship drawings and 80s style carpet.  Thankfully, as part of our lease we were given the opportunity to completely gut the space and rebuild to our exact specification.  ...