It’s not easy to shake the general public’s perception that trade associations are stuffy, bureaucratic, and staid. But it can be done, and in this age of social media, Instagram is a valuable tool in your toolbox. Instagram users are nearly 10 times more engaged compared to any other social media platform,...
Continue ReadingPretty much all of our clients, regardless of sector, have made Facebook and Twitter key parts of their digital strategy. They invest time and resources into producing content and growing their followings on these two social networks.
Instagram is a different story.
Instagram has experienced explosive growth the last few years,...
Continue ReadingOur Brick Factory team spends a lot of time helping nonprofits get the most out of their presences on Facebook, Twitter, and Instagram. Despite how important social media has become, there isn’t a ton of benchmark data for nonprofit marketers.
Which social networks are most effective? How often do nonprofits post?...
Continue ReadingGeneral Data Protection Regulation (GDPR) is a new set of rules issued by the European Union (EU) designed to give citizens more control over their personal data. From a web perspective, it requires Web sites that reach a European audience to actively inform site visitors of what data is being gathered by the site via cookies,...
Continue ReadingAt the beginning of the year, Mark Zuckerberg announced that Facebook was changing its newsfeed algorithm. Users could expect to see more content from friends and family. And less for organizations and pages. Businesses started panicking.
Facebook was already a play to pay environment – on average,...
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