The Fallacy of Using Inbound Links to Track Influence

This is cross posted from our ImpactWatch blog.

In trying to measure blogs, a lot of people put a great deal of stock in inbound links.  It might not be going too far to say that inbound links have become the standard by which the influence of a blog is measured. ...

Tip: Updating Copyright Information on your Website

Just about every professionally done website you visit includes a copyright date at the bottom of the page. Every January you see websites that forget to update the year in their copyright statement. Many actually fall years behind before catching it and updating the dates. Above is an example of this phenomenon from the website of the Democratic National Committee....

The web is making it easier to be an American soccer fan

Let’s face it… soccer has been a flop in the United States, especially when compared to, well, the rest of the known world, where it’s more-or-less religion. The country isn’t totally devoid of fans though. Those who do care seem to be pretty hardcore. Luckily for the Americans that do follow “the beautiful game,” the internet offers whatever you need to get your soccer,...

Seesmic

My friend Kevin Anderson, who is over blogging and interaction at The Guardian in the UK, is experimenting with Seesmic, a new video site that is still in its private alpha stage.

Although I don't have access to the site yet, it seems like the child of a marriage between YouTube and a message board.  While you can respond to videos with videos on other sites,...

Presidential SEO

Since Todd and Tom have recently critiqued Barack Obama's presidential website — apparently in its Blue Period — I was also thinking about the design of 2008 presidential candidate sites.

As someone with a search engine optimization (SEO) background, I probably focus a little bit more on title tags and anchor link text when evaluating a site than a someone who looks at the pretty pictures (or the lack thereof)....