Getting Media Attention through Social Media

Marketing and grassroots activity on social media sites like Facebook is a burgeoning field.  More and more people are recognizing the power and the variety of ways an organization can harness or benefit (or suffer, for that matter) from social media action.

The news today provides an example about why this trend is important. ...

Analyzing the Websites of American Magazines

As a follow up to our most recent newspaper study and last year's examination of magazines, our team has finished some research evaluating America's top 50 commercial magazines (according to circulation) based on the presence or lack of certain web features.  The purpose of this research was to determine how American magazines are using the Web,...

Finding Prominent Blogs

Yesterday I attended the Modern Media Strategies Workshop at The Heritage Foundation.  There were many panels during the conference about how those in the political sphere can harness new and social media.

While blogging was one of many topics, many people from political organizations and congressional staffers asked the speakers about how one can find prominent blogs. ...

CBSNews.com and Washingtonpost.com to Partner on Election Coverage

CBSNews.com and Washingtonpost.com are teaming up to share election-related content as a way of standing out in the increasingly crowded election news market. In a release about the partnership, CBS said:

The online relationship will join the rich tradition of both organizations, providing the combination of the most compelling video coverage from CBS News correspondents,...

The $100 Laptop: Review, Comparison, and Competition

By now everyone on the planet has heard of Nicholas Negroponte’s One Laptop Per Child Project (OLPC), which aims to “provide children around the world with new opportunities to explore, experiment and express themselves” by providing children in developing countries worldwide with a laptop. This ambitious venture has produced an inexpensive and extremely durable machine which will be sold to governments around the world and distributed to impoverished children....