and are teaming up to share election-related content as a way of standing out in the increasingly crowded election news market. In a release about the partnership, CBS said:

The online relationship will join the rich tradition of both organizations, providing the combination of the most compelling video coverage from CBS News correspondents, producers and off-air reporters and the news, analysis and commentary from the Washington Post’s renowned political reporters.

The release also hints that CBS will be launching an ambitious Campaign 08 site in the coming months as part of this partnership. This come on the heals of the previously announced partnerships between the National Journal and NBC and USA Today and the Politico.

The media has always done some of its most innovative web work around elections. The election and election day sections of sites like CNN and Washington Post are some of the best things I’ve seen from the media in terms of technical execution.

I think we’re going to see some really fantastic online work in 2008 that will drive innovation for the entire media industry in the year following.

<Via Cyberjournalist>

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.