Last week I wrote a post mentioning that I thought coverage of the 2008 Presidential election would lead news organization to push the envelop in terms of innovation in online coverage. Cyberjournalist has the scoop on just such an innovation from the Washington Post and Daylife – Issue Tracker.
Issues Tracker allows you to select Presidential candidates to get an idea of the amount of press coverage they attract around issues such as abortion,...
Continue ReadingMarketing and grassroots activity on social media sites like Facebook is a burgeoning field. More and more people are recognizing the power and the variety of ways an organization can harness or benefit (or suffer, for that matter) from social media action.
The news today provides an example about why this trend is important. ...
Continue ReadingAs a follow up to our most recent newspaper study and last year's examination of magazines, our team has finished some research evaluating America's top 50 commercial magazines (according to circulation) based on the presence or lack of certain web features. The purpose of this research was to determine how American magazines are using the Web,...
Continue ReadingYesterday I attended the Modern Media Strategies Workshop at The Heritage Foundation. There were many panels during the conference about how those in the political sphere can harness new and social media.
While blogging was one of many topics, many people from political organizations and congressional staffers asked the speakers about how one can find prominent blogs. ...
Continue ReadingCBSNews.com and Washingtonpost.com are teaming up to share election-related content as a way of standing out in the increasingly crowded election news market. In a release about the partnership, CBS said:
The online relationship will join the rich tradition of both organizations, providing the combination of the most compelling video coverage from CBS News correspondents,...
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