In the past when a company goofed up with a patron, the snafu remained relatively unknown. The customer likely was disgruntled and either never turned to the company again with their business or thought hard before doing so. Very few people initiated a vicious word of mouth campaign since they have plenty of other things to do besides dissing a company....
Continue ReadingMark Glaser from Mediashift has a good breakdown of the reader reaction to the recent relaunch of the USA Today website. As background, USA Today's new site contains a lot of great social features but longtime site visitors have reacted negatively.
Below is an excerpt of a comment I left on Mark's post:
I think there may be a lesson to be learned though in how to roll these things out....
Continue ReadingWould you like to ask a politician or a political candidate a question? OK, maybe only if you're a political junkie, but now you don't have to track them down and get their attention in a personal setting. In fact, you can ask a politician a question using the same machine that allows you to read this post....
Continue ReadingWell, it's just about my favorite time of year again…March Madness. I love the games, I love the upsets, I love the drama, and I especially love hearing Dick Vitale's screaming insanity on my TV 24/7.
As an ode to the season, I decided to take some time and check out something that should be on everyone's minds….online bracket builders. ...
Continue ReadingI was catching up on my feed reading and came across this interesting post by Bush-Cheney e-campaign veteran Mike Turk. Paraphasing wildly, Turk thinks the entire poli-tech community is focusing too much on how the Presidential candidates are using the latest technologies (Facebook, YouTube, etc.) instead of whether they are developing strategies that will actually win elections. ...
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