I was catching up on my feed reading and came across this interesting post by Bush-Cheney e-campaign veteran Mike Turk.  Paraphasing wildly, Turk thinks the entire poli-tech community is focusing too much on how the Presidential candidates are using the latest technologies (Facebook, YouTube, etc.) instead of whether they are developing strategies that will actually win elections. 

While I was trying to figure out whether to agree or be offended, I came across the 2007 Golden Dot People’s Choice Award for Online Politician of the Year (thanks David) brought to you by the Institute for Politics, Democracy, & the Internet (IDPI).  IDPI asks users to vote for one of the following nominees:

Basically, three of the four nominees did not achieve the office they sought and are being nominated for losing with style.  Winning was not a consideration in putting together this list.  I could understand including one or two politicians who lost (avoiding the word "losers" here), but three?

So I guess I agree with Turk

But, having been through a few rodeos, I know it is almost impossible to judge an online strategy based solely on public information.  Much of the most important work (list matching and building, mass emails, blog outreach, volunteer outreach, etc.)  is done anonymously and in private.    As I wrote before:

Just because a campaign has a relatively simple website that doesn't make a lot of noise doesn't mean they don't get "it".  And just because a campaign site has a blog or whatever doesn't mean they do.

As an aside, I voted for Jack Kingston since he is the only nominee who is actually in office at this point.  But I actually think the person of the year should be James Webb for thinking to have a cameraman follow George Allen around (macaca!)

Who do you think should be person of the year? 

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.