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Magazine Study on Techmeme

For the first time (I think), a piece from our blog was highlighted on the news aggregator site, Techmeme. A lot of people criticize Techmeme as being elitist and thus boring, since it only tracks a small number of high profile blogs and online media outlets. Jeremy Zawodny sums up the criticism pretty well in this post:

“TechMeme is a useful service for many people....

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The Presence of Magazines on the Internet

TBG has recently completed a research study called "Analyzing the Presence of Magazines on the Internet". In the wake of success surrounding our previous newspaper study, "The Use of the Internet by America's Newspapers ", we decided to conduct similar research on the magazine industry. Our study reviews the websites of the top 50 most circulated magazines in the United States and evaluates them based on the presence or absence of various Web 2.0 features....

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In-Text Ads – Ensuring Contextual Appropriateness

The Wall Street Journal ran an article entitled, “Is It News…or Is It an Ad? ” yesterday about the appearance of in-text ads on major news sites.  In-text ads appear as an underlined key word or phrase within an actual article.  If a user mouses-over it, an advertisement related to that phrase appears as a layer above the content,...

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Editor and Publisher Gives Newspaper Websites a B-

Steve Outing from Editor and Publisher wrote a good column yesterday about the progress newspapers have made in transitioning to online strategies.  He gave the industry a B- for their transition efforts thus far.

Here is a quick summary of his main criticisms of newspaper websites, all of which I agree with:

  • Not enough are using video. 
  • ...
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Taking at Look at the New York Times Most Popular Feature

Jeff Jarvis points to an interesting post by Chris Riley that compares the editor-controlled content on the BBC homepage to the content on the BBC Most Popular Now page, which is determined by usage patterns of site visitors. He found editors and users were in synch in the stories they chose 37% of the time....

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