For the first time (I think), a piece from our blog was highlighted on the news aggregator site, Techmeme. A lot of people criticize Techmeme as being elitist and thus boring, since it only tracks a small number of high profile blogs and online media outlets. Jeremy Zawodny sums up the criticism pretty well in this post:

“TechMeme is a useful service for many people. I used to be one of them. But I lost interest a while ago when it became far less useful for discovering stuff on that long tail of blogging. Anymore, a small subset of blogs (and increasingly non-blogs) hog much of the attention. That happens to be exactly what I’m not looking for most of the time.”

Personally, I find it reassuring that our blog is included since we are most decidedly NOT a part of any elite blogging club. It is also reassuring that the post that was highlighted from our blog was a substantive look at the magazine websites and not one of our more frivolous posts. If I had to pick a single post from the last month or two to highlight, it would have been that one.

Of course, it is a lot harder to criticism something when you are included in it….

Screenshot from Techmeme.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.