A few months back Edelman Public Relations and the blog search engine Technorati announced a partnership. The gist of it seems to be that Edelman gave Techorati some funding to fast track the expansion of Technorati into other countries.
Due to Edelman’s recent troubles, some folks are raising questions about the propriety of the deal....
Continue ReadingFor the first time (I think), a piece from our blog was highlighted on the news aggregator site, Techmeme. A lot of people criticize Techmeme as being elitist and thus boring, since it only tracks a small number of high profile blogs and online media outlets. Jeremy Zawodny sums up the criticism pretty well in this post:
“TechMeme is a useful service for many people....
Continue ReadingTBG has recently completed a research study called "Analyzing the Presence of Magazines on the Internet". In the wake of success surrounding our previous newspaper study, "The Use of the Internet by America's Newspapers ", we decided to conduct similar research on the magazine industry. Our study reviews the websites of the top 50 most circulated magazines in the United States and evaluates them based on the presence or absence of various Web 2.0 features....
Continue ReadingThe Wall Street Journal ran an article entitled, “Is It News…or Is It an Ad? ” yesterday about the appearance of in-text ads on major news sites. In-text ads appear as an underlined key word or phrase within an actual article. If a user mouses-over it, an advertisement related to that phrase appears as a layer above the content,...
Continue ReadingSteve Outing from Editor and Publisher wrote a good column yesterday about the progress newspapers have made in transitioning to online strategies. He gave the industry a B- for their transition efforts thus far.
Here is a quick summary of his main criticisms of newspaper websites, all of which I agree with:
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