On Giving Tuesday a few months back I got seventeen emails from eleven different organizations asking me to donate to their cause online. These are great organizations I believe in and have relationships with. I would have liked to give to each and every one. But, like most Americans not named Mark Zuckerberg,...
Continue ReadingWith so many articles griping about the bad font choices that new web designers use, it seemed appropriate to write one that didn’t end with an ode to your top seed, Comic Sans. Instead, I’ve completely disrupted that trend by placing it at number 3. Here are 10 fonts that hurt my feelings....
Continue ReadingIf imitation is the sincerest form of flattery, then the digital team that worked on the 2012 Obama campaign must be feeling downright exalted.
After a bunch of experimentation and testing, the 2012 Obama campaign ended up with a donation page layout that included a large, inspiring quote of the candidate and a stepped donation process that made it dead simple to give (you can see an updated version here). ...
Continue ReadingYour website is your digital doppelganger. Making a good first impression can determine success or failure.
When it comes to running for president in the digital era, a well designed website may be the most important tool in the proverbial toolbox. ...
Continue ReadingEven if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.
Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...
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