Media moves into Second Life

Reuters now has a virtual news bureau over in Second Life. Tech reporter Adam Pasick (whose byline is his SL name 'Adam Reuters') is now wiring in stories about the goings-on in Second Life. Pasick kicked off his new appointment by sending in a smashing story about how the SL's massive virtual economy there is giving some policymakers something to think about....

Blog from Space!

"How do you put a price on your Dream? Is it worth one month’s salary? Is it worth one year’s salary? Is it worth your child’s college savings account? Is it worth all your retirement money? Is it worth losing a limb? Is it worth dying for? What is the right price for a dream?...

Gaping Void on Latest Wal-Mart Blog Brouhaha

After reading Robert Scoble's account of his conversation with Richard Edelman about the fake Wal-Mart blog, I think this cartoon from Gaping Void may have hit the nail on the head....

Wal-Mart Funded Blog Exposed

So it looks like there is yet another Wal-Mart/Edelman blog controversy.  The gist of the story is that a blog  launched in late September that was supposedly written by a couple traveling across America in an RV and spending nights parked in Wal-Mart lots.  It turned out the blog was paid for by a Wal-Mart funded group and one of the blog's authors is a Washington Post photographer. ...

Bloggers On The Take

With the rise of blogging has come blogger relations: the efforts of PR and marketing types to get bloggers, some influential with large audiences, some obscure with niche ones, and everyone else in between, to write about their companies and clients' products.

In many ways there's nothing new to this development. ...