The Los Angeles Times recently launched a branded RSS reader called Newspoint. The idea here is to introduce RSS to the masses by providing users with a simple tool they can install on their machines and start using RSS even if they don’t really know what it is. Conveniently, once installed the reader automatically subscribes you to seemingly all of LA Times’...
Continue ReadingThere has been some buzz on the blogs about former VA Governor (and future Democratic Presidential candidate) Mark’s Warner’s appearance in the virtual world Second Life. A transcript of the apearance can be read here.
The last year has seen more and more marketers and PR folks experimenting with Second LIfe....
Continue ReadingCrazy Egg is a pretty cool tool that allows you to see visually how people are using your website (what page elements they are clickign one). Read a full review of Crazy Egg on Techcrunch here.
Seeing as how we build websites for a living, we implemented it on our blog homepage as a way of giving it a test drive....
Continue ReadingUpdate: We have added a page to our Wiki that serves as a running list of PR firms that blog. If you aren't listed, please feel free to edit the Wiki and add yourself.
In the comments to our post on blogging at the world's largest PR firms,...
Continue ReadingThere has been some good discussion around our post about how newspapers can improve their web presence. Below is a breakdown of additions to the list suggested (or inspired by) readers. Comments are mine unless otherwise indicated. I’ll update this post with new ideas I come across.
Original List
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