Crazy Egg is a pretty cool tool that allows you to see visually how people are using your website (what page elements they are clickign one). Read a full review of Crazy Egg on Techcrunch here.

Seeing as how we build websites for a living, we implemented it on our blog homepage as a way of giving it a test drive. Here’s what we learned:

(1) No one cares about our sidebar. Like a lot of bloggers, we like to screw around with WordPress plugins and widgets. We should probably stop since it appears no one uses them. Out of around 500 visitors during the test period:

  • 1 clicked on a Most Popular post
  • 1 clicked on a single month in our archive
  • 1 clicked on one of the sites listed on our blogroll (congrats Media Shift)
  • 0 clicked on our tag cloud deal

People did use our search and our RSS feed attracted some clicks. But I think we need to realize that the sidebar toys are for the blogger and not the readers. Or it could be that our plugins are just lame. One of those.

I’d be interested if other bloggers have plugins/widgets that actually attract clicks.

(2) People read the comments. Five of the nine most clicked on links on our homepage were to comments on our posts. For folks trying to make money on their blog or website, the lesson here is that allowing (and attracting) comments increases page views.

(3) We should take the Home link off our blog homepage. Sort of stupid to have that link there to begin with since people are already on the homepage and all. Eight people clicked on it, probably expecting something other than for the page they are on to reload. I suspect they were looking for our company homepage and weren’t clear on how to get there. We’ll have to play with this.

If you are interested in this kind of stuff and have a website, give Crazy Egg a try.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.