How Search Can Improve Your Website: 6 Google Hacks

I’m notoriously bad with song lyrics. But I can type a few words from the song’s chorus into Google, and bam- every word is right there in the first result. The trick is to use an asterisk in place of the words you don’t know.

There are actually tons of tricks like this that you can use in your Google search query....

Twenty Great 404 Error Pages

Human being are fallible creatures, so when surfing the web it is inevitable that they will occasionally mistype a URL or try to access a page that no longer exists.  When this happens visitors hit a site’s 404 error page which tells users and search engines that the page they are looking for can’t be found....

E-Commerce 101

So you’ve decided to start selling your products online but you already have a website. You want it to look great, you want to give your users a great experience, and you don’t want to break the bank.

When deciding the best way to integrate ecommerce into your site,...

2015 Webby Award Winners: Going Beyond Consumer Brands

When it comes to noteworthy design and innovative functionality, consumer brands usually get the most recognition. Luckily, The Webby Awards, the leading international award honoring excellence on the Internet, categorizes its web submissions so that nonprofit organizations aren’t competing directly with the Volkswagens and Samsungs of the world.

In choosing winners,...

How Using “The Elements of Style” Can Help Your SEO

Stylish websites show up at the top of search results.

When I say stylish, I don’t mean minimalistic websites with a black-and-white color scheme. I’m talking about websites with great, stylish writing. These sites feature a strong, unique writing voice that showcases their organization’s identity and help it stand out to readers and search engines alike....