So you’ve decided to start selling your products online but you already have a website. You want it to look great, you want to give your users a great experience, and you don’t want to break the bank.
When deciding the best way to integrate ecommerce into your site,...
Continue ReadingWhen it comes to noteworthy design and innovative functionality, consumer brands usually get the most recognition. Luckily, The Webby Awards, the leading international award honoring excellence on the Internet, categorizes its web submissions so that nonprofit organizations aren’t competing directly with the Volkswagens and Samsungs of the world.
In choosing winners,...
Continue ReadingStylish websites show up at the top of search results.
When I say stylish, I don’t mean minimalistic websites with a black-and-white color scheme. I’m talking about websites with great, stylish writing. These sites feature a strong, unique writing voice that showcases their organization’s identity and help it stand out to readers and search engines alike....
Continue ReadingA few weeks ago, Google announced a major change to its algorithm that will favor mobile-friendly websites in search results on mobile devices. Maybe you heard the word “mobilegeddon” buzzing around? Google says this change will make it easier to get “relevant, high quality search results that are optimized for their devices” when searching from a smartphone or tablet....
Continue ReadingThe biggest misconception about nonprofit marketing is that you need money to make an impact. False. In fact, studies show that today’s Americans are more inclined than ever to look for ways to give. In 2014, the number of online donors increased by 15 percent.
Although Americans like to engage with social-conscious brands and seem to be giving more than ever,...
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