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Five Fundraising Tips from the charity:water September Campaign

From a fundraising perspective, one of the great successes of the last few years has been charity: water.  In five years the organization has evolved from a lean startup charity into a fundraising juggernaut that has raised millions online and provided potable water to an estimated two million people. 

The organization just rolled out its annual September campaign,...

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Mighty Bell Launches

Bianchini Launches Mightybell To Harness The Power Of Baby Steps

Mightybell looks like a really intriguing new online service, and given the team behind it will definitely be worth watching.  Beyond the obvious self help style applications, I could see political and public affairs organizations using the service to help educate about issues or mobilize supporters to a campaign or cause. ...

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ESPN Ups Its Mobile Game

As a sports fan and iPhone user, one of the sites I frequently access on my phone is ESPN.com.  ESPN recently launched a new mobile site for iPhones, which is more robust and app-like than just about any mobile site I’ve seen.  As a reference point, below are screenshots of the ESPN mobile site in 2008 and today....

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The Official YouTube Creator’s Playbook

Although this clocks in at 70 slides,  if you only read and apply the first 30 slides your YouTube channel will be better than most. Indeed rather than producing something overly complex with tons of fancy buzzwords YouTube has put together a fairly concise (and free) outline of how to best utilize the platform....

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The Obama Team Takes to Twitter

So how important is the debt ceiling crisis?  So important it has gotten the Obama team to actually use Twitter.  I’m only sort of kidding. 

It is understood that the 2008 Obama campaign was the most successful digital campaign ever.   Given how well run it was, it always seemed strange to me that they never really did much on Twitter. ...

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