We’re big believers in the importance of usability at The Bivings Group. Online, usability is branding. If your site is hard to use, visitors will lose patience and take their eyeballs elsewhere. It is just common sense really.
Inevitably, usability is about the details. It isn’t one big thing,...
Continue ReadingWe love talking about Best Practices here at the Bivings Report, and today we’re offering up a very meta look at best practices in company blogs. Every business has a point of view or way of delivering their products and services – and what better way to share that with the world than on their sites?...
Continue ReadingAn increasing part of our work at The Bivings Group revolves around helping non-profits and political organizations fine tune their fundraising strategies. This work has taught us that raising money is tough. The down economy has created fierce competition for donor dollars, so organizations have to get creative in order for their solicitations to have an impact. ...
Continue ReadingUnlocking location-based deals on everything from coffee to running shoes has been part of the social media vernacular for a number of years. After all, offering up your location data to retailers and allow companies to pitch you discounts and specials was how many companies aimed to become profitable. Yet only 4% of Americans used any sort of check-in service in 2010. ...
Continue ReadingCongrats! The Internet has made you an honorary librarian. Since writing that post, I’ve been thinking about what’s the purpose of credentialed librarians when social media enables many of us to fill some of their roles.
Steph, a librarian in Melbourne, Australia, feels that the Internet has made her a better librarian. ...
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