Lessons from Rework

I’ve been a big fan of 37 Signals (makers of Basecamp) for a long time.  In addition to simply loving their products, I am a daily reader of their blog and an admirer of their focus on simplicity. 

I recently read their latest book, Rework, on a plane flight. ...

Science! Space! And NASA Tweetups

With the spread of social media into the every lives of today’s young people – it’s no surprise that NASA is reaching out and spreading the word about their missions, research, and discoveries. The government agency has launched a wildly popular series of NASA Tweeups, wherein bloggers and social media influencers from across the nation meet up to learn more about that the agency is going and live-tweet the event to their followers....

Should I vote for a friend while divulging my personal information?

Earlier this week, I got a mass e-mail from a friend asking all of us to vote for one of her food blog recipes (which looks delicious, by the way) in a competition.  In the past, I have gladly voted for her blog and recipes, but in those cases, I did not have to add an app to my Facebook account or provide any personal information. ...

Turning Customers into Brand Advocates

Building a great company isn’t just about making great products. It is about working to make every interaction with a customer a positive experience. From  marketing emails to the in-store experience to websites to 1-800 numbers to Facebook, there are more ways than ever for customers to connect with companies....

Why Social Media Innovation Hasn’t Hit a Plateau

I just finished reading this Mashable OP-ED about social media innovation hitting a plateau – and while  the author makes some good points, overall I’m pretty disappointed with the conclusion.

Sure, just like any industry, innovation is hard to come by – but to say its hit a plateau is a bit much....