When you discuss mobile strategy with most folks, almost all of them equate a mobile strategy with launching an iPhone application. The iPhone has had a huge cultural impact and has changed the way we think about mobile. However, the reality is that the iPhone has more mindshare than it does market share,...
Continue ReadingIf you’re still playing catch-up from the holidays, you might have missed a few important changes that if used and understood properly have the potential to dramatically improve your Facebook outreach at no cost.
First, and most significant is that page administrators can now use Facebook tags to mention other pages in their status updates....
Continue ReadingIf your take Time magazine’s advice about putting away your smart phone to focus on friends and family but are still looking for a way to get your social media ‘fix’ we are proud to recommend these recent research reports that you can print out and read by the fire:
“Twitter in Congress: Outreach vs....
Continue ReadingIn case you didn’t catch it, Kentucky Fried Chicken is offering a $20,000 scholarship to a high school senior to send a tweet with the hashtag #KFCScholar about how they exemplify the Col’s commitment to education, or something. From their release:
“KFC is asking college hopefuls to tweet why they exemplify Colonel Sanders’...
Continue ReadingAs better writers than I have already turned out excellent work on the tech policy discussion sponsored by Politico’s @morningtech writers and Qualcomm, I wanted to draw some attention to what Politico, as a news organization has been doing over the last several months as compared to DC’s other news outlets....
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