To some, Washington D.C. is “the problem” that needs to be “fixed.” For those of us who live or work in or around the District, the fact that whatever is happening at the White House or in Congress tends to overshadow everything else that is going on in or around can be somewhat frustrating....
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Last Friday I was fortunate to spend 30 minutes talking with Jack Dorsey, who in addition to co-founding Twitter recently launched a product & service called Square. As an electronic device, Square is a mobile credit card reader that plugs into the audio port of compatible smart phones and laptops....
Social media may dominate the conversation when it comes to Web 2.0, but there is untapped potential seen by corporations and organizations, who are left asking: how can I use this to raise funds? There are several websites now aiming to combine the powerful networking capability of social media and the fundraising capabilities of independent web sites....
Continue ReadingNon-profits and political advocacy groups, while some of the most people-powered and well-supported organizations around, are not necessarily known for being early adopters of web-based tools. Although they are based in interaction with people and causes, the true driving force of organizations such as these always has been and always will be their ability to fundraise....
Continue ReadingWednesday at DC Week featured three related, but distinct interpretations of measuring ROI when it comes to Social Media. First up was “Social Media ROI” as presented by Carie Lewis from the Humane Society, Danielle Brigida of the National Wildlife Federation and moderated by Allyson Kapin of the Rad Campaign....
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