I love the coupon site Groupon and happily subscribe to receive their DC deals via email.  However, at some point I accidently subscribed to receive updates on Chicago deals through one of my secondary email accounts.  This morning I got an email offering 50% off tickets to a Bon Jovi and Kid Rock concert in Chicago, and decided today was a good day to unsubscribe.  I clicked the unsubscribe option from the email and was immediately taken off the list and presented with this page. 


Naturally, I immediately clicked on the Punish Derrick link, launching a Flash movie in which Derrick gets a cup full of coffee thrown in his face.  At the end of the video, they ask me to resubscribe (see below).


This is really clever.  First, they make the unsubscribe process easy and entertaining.  Second and more importantly, they smartly try to reengage with me in an effort to get me to stay.  I was tempted to stay on the list to reward their cleverness, even though I have no use for Chicago deals.  Well done Groupon.  That’s how it is done.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.