Late yesterday, ESPN basketball reporter Ric Bucher sent out the tweet above in response to a set of social networking guidelines put out by the network. The new guidelines prohibit reporters from maintaining personal websites or blogs containing sports content, require that employees get permission from a supervisor prior to participating in socnets and calls for social networking content to fall under the same editorial guidelines as other ESPN media....
Continue ReadingYesterday, IZEA launched a service called Sponsored Tweets, which allows advertiser to pay well followed Twitter users, such as reality show star Kendra Wilkinson, comedian Carrot Top and web celebrity Chris Pirillo, to send sponsored tweets out about their product or service. In a lesson undoubtedly learned from the controversy around another IZEA product,...
Continue ReadingWhen putting together navigation elements on the sites we build, our number one priority is presenting users with clear choices so they can quickly find what they are looking for. On the web, usability is branding. John Graham-Cumming points to a great example from Network Solutions of how not to name the options on your site. ...
Continue ReadingThe proposals are in. They include some great designs; features that meet requirements; and maybe even some novel ideas. Budgets get compared, references checked, and a selection is made. Yet all is not well. Several months down the road, after the new site’s public launch, problems arise that weren’t contemplated during the proposal process....
Continue ReadingWhile getting my much needed cup of coffee this morning, I overheard a lady behind me say something along the lines of, "What about this Twitter thing… how can we use it to market us?"
I didn’t listen to the rest of the conversation, as my focus was on coffee and waking up. ...
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