Author Archive

Struggling with donations? 7 secrets to nonprofit marketing

The biggest misconception about nonprofit marketing is that you need money to make an impact. False. In fact, studies show that today’s Americans are more inclined than ever to look for ways to give. In 2014, the number of online donors increased by 15 percent.

Although Americans like to engage with social-conscious brands and seem to be giving more than ever,...

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Wearable Is the New Black: What Wearable Design means for Your Website

If you’ve visited a tech blog or even skimmed through your Twitter timeline recently, you probably know that wearable technology, like the Apple Watch or Google Glass, is making a huge splash in the tech industry.

You may be wondering how you could ever use a website the size of a postage stamp on a wearable....

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5 Easy Tricks to Boost Your Follower Growth on Twitter

So you want to be popular? Thought so. Well listen up, Elfie—I’ll make you my new project.

The first thing you need to know about follower growth is that it doesn’t happen over night. (I know, bummer.) The good news is that it will happen if you listen to this advice....

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Portrait of Snapchat as a Profitable Business: How Snapchat Shook Stigmas and Molded a Competitive Business Model

At first glance, Snapchat seemed like a one-off novelty app. The self-destructing image-sharing app was cheeky, secretive, and short-form, not to mention convenient for teens looking for a new way to message their friends and migrate from overpopulated Facebook profiles. Regardless of it’s snowballing popularity, tech analysts and users alike never truly considered Snapchat as a competitive social network....

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What is a Google Grant and how can you make it work for your non-profit?

AdWords is Google’s main source of revenue and a huge percentage of the roughly $50 billion Google earned in advertising in 2013. If I use Google to find reputable charities fighting poverty in San Francisco, my first result will likely be an ad that looks like this:

If you are a non-profit,...

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