Two quick thoughts on the new Google Finance secton that is being discussed so much online:

(1) After seeing Google Finance for the first time, our lead developer sent out an email pointing out that the stock graphs are fantastic. He’s right. Being able to drag the graphs, a la Google Maps, is a great step forward, as is the identification of the news stories that drive the peaks and valleys in stock price. Well done.

(2) The listing of blog entries related to the stock you are reviewing is a great idea, but the execution isn’t there yet. The fundamental problem is that Google is searching blog entries based on the full company name, in this case “Toyota Motor Corp.” How many bloggers are going to type out “Toyota Motor Corp” instead of “Toyota” or a simple “TM” when posting an entry? This is a blunt instrument at this point.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.