Two Major Stories on Click Fraud >> The Brick Factory

Two Major Stories on Click Fraud

by Todd Zeigler
September 23, 2006

Anyone conducting keyword ad campaigns on sites like Google Adwords and Yahoo Search Engine Marketing should check out these two recent articles on click fraud:

Click Fraud is Growing on the Web – New York Times
Click Fraud: The Dark Side of Online Advertising – Business Week

Via Rough Type and Micro Persuasion.

About the Author

Todd Zeigler

Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.

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