Back in August, the Washington Post announced a Blogroll Program. Basically, the Post is encouraging bloggers to submit their sites to the new Blogroll Program. The Post will weed through all the submitted blogs and choose the best of the best.

The blogs that are chosen will then be included on a rotating basis on the Post homepage and in their blog directory. In addition, the Post advertising team will help sell advertising on the blogs they list in their directory.

Apparently, the program is gearing up as they have launched their own blog abut the program and sent out an email saying they are starting the process of sifting through the 1,200 blogs that have been submitted so far. Note they might want to give that blog a look in Firefox 2.0 – it ain’t pretty.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.