HubSpot is an Internet marketing company that helps company increase their visibility online.  As part of their marketing strategy, they have built an interesting tool that grades how visible your site is in search engines.  Stealing an idea from TechCrunch, I ran a quick report that compared the McCain and Obama websites.    According the the tool, both sites get A’s, with McCain scoring a a 98.7 and Obama a 95.  Below is the a snipped of part of the comparison chart (click to see full table). 


Here are a couple of other tidbits:

  • According to the tool the Obama website is written on an Advanced/Doctoral reading level while McCain’s is written on an Secondary/High School level.
  • Both sites have a Google Page Rank of 7. 
  • Three articles from the Obama site have appeared on the homepage of Digg and the site has received a total of 9,764 diggs from users.  No story from the McCain site has reached the Digg homepage and his site has attracted a total of 203 diggs.
  • Pages on Obama’s site have been bookmarked on 1,059 times to 168 for McCain. 

These links will probably expire, but you can view a copy of the McCain report here and the Obama report here

For the record, The Bivings Report scored 98.1. 

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.