Last Friday was a big day for the Brick Factory.   To celebrate the start of the NCAA basketball tournament, we ordered barbeque from Hill Country and watched some of the games in our conference room.  More importantly, our super talented designer Freddy Trejo (pictured above) delivered an amazing piece of Brick Factory-inspired artwork that he has been working on the last few months.   You can view a high resolution photo of the piece here.   We are proudly showcasing the piece in our lobby.  Below is Freddy’s explanation of the piece as well as an image showing the evolution of the artwork over time.


For this piece, the creative process began when I was asked to create an illustration for the company’s homepage. I wanted it to be simple and iconic. After that was completed my mind kept on working. When I was asked to create an actual piece of art, the gears were already turning. Like most of the things I do I complete them first in my mind to the point where I have a clear vision of what the final product will look like. Then I try to materialize the vision.

For inspiration, I looked at old etchings, propaganda posters, and Americana ephemera. The result was somewhere in between.  I wanted to create an image of a dreamscape setting in which things are transpiring, where there is constant progress, development, and construction. In this place of perpetual deconstruction and reconstruction we strive to create an ideal product. I envisioned a common space in our minds and where creativity is unbound and where ideas can easily materialize. The structure is weathered, strong, bold, with a lot of character and plenty of space. The Brick Factory stands right in the heart of the visionaries’ mind scape. It is a place that manufactures building blocks from which to build great things. This artwork is my representation of our company standing strong in creative frontier.

The style I used is one that I developed in college and used for my thesis. It involves a combination of different media. The process begins digitally and then I build up the artwork with many layers of transparencies and texture.  This piece is 80 x 32 inches, the largest piece I have ever made.

-Freddy Trejo


About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.