By now you have undoubtedly heard about the launch of the new Facebook pages.  Facebook has done a great job of communicating the key changes, as have many others, so I won’t cover that same ground here. 

But I did want to write something about the change I find the most interesting:  the ability for organizations to include historical milestones in their timelines.   Below are a few organizations from different sectors that I think are doing a great job of using this new feature to tell compelling stories. 

New York Times

The Times uses their timeline to highlight key events in the paper’s history.  Below is a behind the scenes photo during the Pentagon Papers Supreme Court case.


Barack Obama

Unsurprisingly, the tech savvy Obama campaign has used milestones to create a pretty good biography of President Obama.  Below is a screenshot from his birthday, which pokes fun at the controversy around his birth certificate.  While well done, I wish the campaign had included more visuals with the older aspects of the timeline.



Goodwill Industries International

Goodwill has a substantive timeline that provides a pretty detailed history of the organization.


Amnesty International

The non-profit uses its page to highlight key organizational achievements.



Manchester United

English soccer giant Manchester United uses their page to highlight key moments in their club history. 


Ford Mustang

Ford uses the page for the Mustang to tell the story of the iconic brand.


Captain Morgan

Rum maker Captain Morgan wins the award for the most bizarre page.  While they include some background about the brand, Captain Morgan mostly uses its page to post photos of bottles of rums and photos of pirates. 


Bonus > Romney Record

The morning after I posted this, I came across the Facebook page Romney Record.  Supposedly put together by the Gingrich campaign, this is the first use of Timeline for a political hit site that I’m aware of.  As @abbyalger points out on Twitter, more will undoubtedly follow.


About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.