In researching our recent study on the use of social media by nonprofits, we went through a ton of Instagram, Facebook, and Twitter posts. Here are fifteen of the most successful and inspiring posts we saw.
The Wounded Warrior Project does a great job updating its social media presence. During Black History Month in 2017, they posted this homage to first African-American military aviators, the Tuskegee Airmen. The post is timely, inspirational, and well executed.
Self promotion doesn’t have to be boring. In this post, the Mayo Clinic used an inspirational quote and graphic to promote its mobile application.
Tying into National Nutrition Month, this post from the American Heart Association educates without being preachy or boring. The graphic is designed to grab the attention of those absentmindedly scrolling through their Facebook feed.
American Civil Liberties Union
Another great post the educates effectively on Facebook by getting the point across quickly and succinctly. The ACLU does a great job on all their social media networks.
The end of the year is a a great time to thank your supporters for their help and to highlight your achievements. This post from Doctors Without Borders does a great job of showing the real world impact of the donations they have received.
This simple tweet announcing the Boy Scouts plans to welcome girls made a huge impact on Twitter. When you have important news to share, keeping your messaging simple and clear is sometimes the best approach.
The BSA expands programs to welcome girls from Cub Scouts to highest rank of Eagle Scout https://t.co/WbFQxCXZBN
— Boy Scouts – BSA (@boyscouts) October 11, 2017
Great use of clear, concise language and video by Catholic Relief Services to promote its Changing the Way We Care Initiative.
EVERY child deserves a family. How we’re making this possible w/ @Lumos & @MaestralIntl: https://t.co/hICFNVWjmf. #100andChange pic.twitter.com/MBlbbVwmOU
— Catholic Relief (@CatholicRelief) July 2, 2017
This tweet was posted during the recent earthquake in Anchorage. It quickly provides useful tips for those effected and links to resources for those that might need help.
If you were impacted by the #earthquake in #Anchorage, #Alaska stay informed and follow these steps to help you and your loved ones stay safe. https://t.co/VEwCr5JkeF pic.twitter.com/E3M65AiClg
— American Red Cross (@RedCross) November 30, 2018
The Met has a wonderful Twitter feed – they have a great tongue and cheek voice and amazing content assets to share. This tweet uses a historical anniversary to promote one of the many awesome pieces from the Met’s collection.
On this day in 1776, George Washington crossed the Delaware River to lead a surprise attack on Hessian mercenaries. Emanuel Leutze’s depiction of this historic event remains as iconic today as when it was painted in the mid-1800s. https://t.co/iRyJSe7XYb pic.twitter.com/9RpKPqgpqn
— The Met (@metmuseum) December 25, 2018
In this tweet, the Humane Society brilliantly uses video to tell the story of its work while promoting its holiday giving campaign.
Find out how Eve, the “bare” bear is doing now! 🤗
Today only, your donation will go twice as far—a generous donor has stepped up to match your donation up to $100,000! Help us & our affiliates to reach animals in need: https://t.co/foSr3rjdZQ pic.twitter.com/xkI5PVPJP1
— The Humane Society of the United States (@HumaneSociety) December 31, 2018
Great photos of beautiful, smiling children work every time. In this post, UNICEF promotes World Water Week by sharing a post from their work in Rwanda.
View this post on Instagram
Save the Children uses a photo of two adorable children to educate about the plight of Syrian refugees. Adorable photos of kids (and animals) work every time.
Each year, there are more than 5,000 Relay for Life events taking place in over twenty countries. This post uses a photo from the event to promote the even by providing a glimpse of what it is like to participate.
St. Jude runs a great program where monthly donors receive “This Shirt Saves Lives” t-shirts. It has promoted the donor program by having supportive celebrities such as Jennifer Aniston, Luke Bryan, and Sofia Vergara model the shirts. This post uses a short video highlighting country music artists modeling the shirt to promote the program.
In this post, African Parks uses photography and text to tell the story of the important work its Rangers do to protect wildlife. The post ends with a call for users to donate on Giving Tuesday to ensure the Rangers have the supplies they need to do their jobs. Disclosure: African Parks is a Brick Factory client, although we did not draft this post.
charity: water
This Giving Tuesday post from charity: water is a beautiful celebration of the act of giving. It brilliantly inspires visitors to donate without explicitly asking for money.
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