In researching our recent study on the use of social media by nonprofits, we went through a ton of Instagram, Facebook, and Twitter posts. Here are fifteen of the most successful and inspiring posts we saw.


Wounded Warrior Project

The Wounded Warrior Project does a great job updating its social media presence.  During Black History Month in 2017, they posted this homage to first African-American military aviators, the Tuskegee Airmen.  The post is timely, inspirational, and well executed.

Mayo Clinic

Self promotion doesn’t have to be boring.  In this post, the Mayo Clinic used an inspirational quote and graphic to promote its mobile application.

American Heart Association

Tying into National Nutrition Month, this post from the American Heart Association educates without being preachy or boring.  The graphic is designed to grab the attention of those absentmindedly scrolling through their Facebook feed.

American Civil Liberties Union

Another great post the educates effectively on Facebook by getting the point across quickly and succinctly. The ACLU does a great job on all their social media networks.

Doctors Without Borders

The end of the year is a a great time to thank your supporters for their help and to highlight your achievements. This post from Doctors Without Borders does a great job of showing the real world impact of the donations they have received.


Boy Scouts of America

This simple tweet announcing the Boy Scouts plans to welcome girls made a huge impact on Twitter.  When you have important news to share, keeping your messaging simple and clear is sometimes the best approach.


Catholic Relief Services

Great use of clear, concise language and video by Catholic Relief Services to promote its Changing the Way We Care Initiative.

American Red Cross

This tweet was posted during the recent earthquake in Anchorage. It quickly provides useful tips for those effected and links to resources for those that might need help.

The Met

The Met has a wonderful Twitter feed – they have a great tongue and cheek voice and amazing content assets to share. This tweet uses a historical anniversary to promote one of the many awesome pieces from the Met’s collection.

Humane Society

In this tweet, the Humane Society brilliantly uses video to tell the story of its work while promoting its holiday giving campaign.



Great photos of beautiful, smiling children work every time.  In this post, UNICEF promotes World Water Week by sharing a post from their work in Rwanda.


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Washing hands can be fun! Thanks for the 📸 @unicefrwanda #worldwaterweek ©UNICEF Rwanda/2014/Muellenmeister

A post shared by UNICEF (@unicef) on

Save The Children

Save the Children uses a photo of two adorable children to educate about the plight of Syrian refugees.  Adorable photos of kids (and animals) work every time.


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5-year-old Dalia* and 2-year-old Anas* play outside their family’s home at an informal settlement in Lebanon. These two are among the millions of Syrian children who are living as refugees. “I always hear my parents talking about Syria and how beautiful it used to be,” Dalia told us. “They promised they will take me there one day.” Here’s how you can help children like Dalia & Anas at the link in bio. *Name changed for protection

A post shared by savethechildren (@savethechildren) on

American Cancer Society

Each year, there are more than 5,000 Relay for Life events taking place in over twenty countries.  This post uses a photo from the event to promote the even by providing a glimpse of what it is like to participate.


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We 💜 our survivors and caregivers! Join us @relayforlife and inspire others to do even more to end cancer. #cancer #RelayForLife #cancersurvivor

A post shared by The American Cancer Society (@americancancersociety) on

St Jude

St. Jude runs a great program where monthly donors receive “This Shirt Saves Lives” t-shirts.  It has promoted the donor program by having supportive celebrities such as Jennifer Aniston, Luke Bryan, and Sofia Vergara model the shirts.  This post uses a short video highlighting country music artists modeling the shirt to promote the program.


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We are thankful for all of our country artist friends who have joined the movement to help end childhood cancer! Become a St. Jude monthly donor and get your #ThisShirtSavesLives t-shirt to show your support for our mission:

A post shared by St. Jude (@stjude) on

African Parks

In this post, African Parks uses photography and text to tell the story of the important work its Rangers do to protect wildlife.  The post ends with a call for users to donate on Giving Tuesday to ensure the Rangers have the supplies they need to do their jobs.  Disclosure: African Parks is a Brick Factory client, although we did not draft this post.


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GIVING TUESDAY: Today you can do something important to help secure a future for Africa’s wildlife and wild places – support the life-saving work of our Rangers. These men and women stood up against militarised poachers. They put their lives on the line to bring peace to their communities. They work to ensure their neighbors have the opportunities they deserve. Rangers don’t just protect wildlife – they bring jobs, education, and stability. Our goal today is to raise $25,000. This is enough to equip 100 Rangers with two pairs of boots, a headlamp, a water filter, and a personal first aid kit – critical supplies every Ranger needs when out on patrol. And every dollar donated today before midnight will be matched by a generous donor. This means that we could raise enough to supply these kits to 200 Rangers! Can we count on you? Please click on the link in our bio to donate today: #AfricanParks #Rangers #ForceForGood #GivingTuesday #OutfitARanger Photo: @thomas.nicolon

A post shared by AfricanParksNetwork (@africanparksnetwork) on

charity: water

This Giving Tuesday post from charity: water is a beautiful celebration of the act of giving.  It brilliantly inspires visitors to donate without explicitly asking for money.


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Today, millions of people around the world will celebrate #GivingTuesday by generously giving their time, money, and voices to support the organizations they love. And it is going to be a beautiful day.

A post shared by charity: water (@charitywater) on

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.