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Charity: Water is a great organization, and as an online communicator I’m constantly impressed with the innovative ways they have built a movement in support of clean drinking water for everyone.

In particular, non-profits and charities should pay close attention to their web videos, which are the gold standard in my opinion.  After you watch the video above, it is hard not to be left with an overwhelming desire to walk through a wall for Charity:Water.  Lots of people make great videos, but what makes this one so special is that it almost compels you to take action.