College football recruiting is followed obsessively by lots of folks and the recruits a school pulls in each year often make or break a coach. Entire businesses, like Rivals.com and Scout.com, have been built around keeping track of the decisions made by 17 year old kids around the country. And coaches that can connect with kids during the recruiting process are just as valuable as coaches who, can, well, actually coach.

So it should come as no surprise that coaches are using MySpace as a recruiting tool (or at least appear to be). I give you the MySpace profile of Texas A&M assistant football coach Van Malone.

I really don’t know if this is real or not. If it is, it seems like a great move by Coach Malone. It’s another way for recruiters to connect with high school recruits. Oh, and, Hook Em’ Horns.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.