Today Steve Rubel unveils Edelman’s take on the social news release, Storycrafter (note lots and lots of others are doing similar work). I like it. I’d rather get something like this than an old fashioned press release. But two quick thoughts:
(1) Regardless of the format, the key with press releases IMO is to produce very few of them....
Continue ReadingThere is a new site called Fake Your Space that allows users to pay 99 cents to have “hot” men and women post comments to their profiles on social networking sites like MySpace and Facebook (see “Sly” to the right). You can even tell them what to write!
I guess the idea is that if you have fake hot friends,...
Continue ReadingCNBC relaunched its website a few days ago after being offline for six months due the expiration of its deal with Microsoft. Here is a quick look at the Good, the Bad and the Ugly on the redesigned site.
The Good
(1) According to Techcrunch, the site will have between three and eight hours of fresh video content available each day....
Continue ReadingA few months back Edelman Public Relations and the blog search engine Technorati announced a partnership. The gist of it seems to be that Edelman gave Techorati some funding to fast track the expansion of Technorati into other countries.
Due to Edelman’s recent troubles, some folks are raising questions about the propriety of the deal....
Continue ReadingFor the first time (I think), a piece from our blog was highlighted on the news aggregator site, Techmeme. A lot of people criticize Techmeme as being elitist and thus boring, since it only tracks a small number of high profile blogs and online media outlets. Jeremy Zawodny sums up the criticism pretty well in this post:
“TechMeme is a useful service for many people....
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