Author Archive

Things to Monitor Online

I'm a little late to this party, but last week Pronet Advertising put together a list of 10 Things You Should be Monitoring.  Jeremiah Owyang added numbers 11-17 and Joseph Jaffe added numbers 18-23.  Shel Holtz even set up a page of the New PR Wiki where people could collaboratively add to the list. ...

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Using Wikis for Newspaper Research

We've heard from a few bloggers that are conducting research into the features of newspaper websites in their own countries in response to our look at U.S. papers.  We should have a few new reports to highlight in the coming weeks.  Two of the bloggers are taking a collaborative approach to the research and have set up Wikis to facilitate things. ...

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PR Firms that Blog: An Update

Update: We have added a page to our Wiki that serves as a running list of PR firms that blog.  If you aren't listed, please feel free to edit the Wiki and add yourself.  Original post follows.

Around six months ago I wrote two posts (1, 2) about whether the world's largest PR firms had official,...

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Highlighting a Few Older Posts

The biggest flaw in the way blogs are structured is the near total emphasis on the newest posts.  The obsession with the new means that posts sitting in your archive just aren't read that often.

Problogger has a great article with tips on how to get more people to look at older posts on your blog.  ...

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A Couple of Tidbits on Japanese Newspapers

 (1) The print circulation of the top Japanese newspapers is staggering.  The five largest newspapers in the world in terms of circulation are all from Japan.  The largest Japanese paper, Yomiuri Shimbun, has a circulation of 14,067,000.  To put that in perspective, the largest paper in the United States, USA Today,...

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