(1) The print circulation of the top Japanese newspapers is staggering.  The five largest newspapers in the world in terms of circulation are all from Japan.  The largest Japanese paper, Yomiuri Shimbun, has a circulation of 14,067,000.  To put that in perspective, the largest paper in the United States, USA Today, has a circulation of 2,310,000. 

(2) Every single newspaper site we looked at in Japan when conducting our study offered some form of special service designed to serve content on cell phones.  In most cases, this takes the form of a cell phone version of the website that users have to pay and subscribe to separately.  Sixteen of the twenty one Japanese papers we looked at offers this kind of service.  Goes to show how fundamentally different Japanese newspapers and Internet habits are from ours in the U.S.

About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.