The biggest flaw in the way blogs are structured is the near total emphasis on the newest posts.  The obsession with the new means that posts sitting in your archive just aren't read that often.

Problogger has a great article with tips on how to get more people to look at older posts on your blog.   One of the tips is to include a list of your most popular posts somewhere on your site.  As you'll see from our sidebar, we've already done this.  However, we only started this feature in May and the plugin we are using doesn't include data from before then.  

Given that, here are our 5 most popular, pre-sidebar posts:

  1. The Age of the Internet: Ruining Reputations in Record Time
  2. Web Design Matters
  3. Top 10 Ways Trade Associations Can Employ New Media Techniques
  4. Do PR firms blog? Not so much
  5. Reweaving the Political Web: E-campaigns and Hard Money
About the Author
Todd Zeigler
Todd Zeigler serves as the Brick Factory’s chief strategist and oversees the operations of the firm. In his sixteen year career in digital, he has planned and implemented campaigns for clients including the Pickens Plan, International Youth Foundation, Panthera, Edison Electric Institute, and the American Chemistry Council. Todd develops ambitious online advocacy programs, manages crises, implements online marketing strategies, and develops custom applications and software. He is bad at golf though.