Author Archive

Football Recruiters Invade MySpace?

College football recruiting is followed obsessively by lots of folks and the recruits a school pulls in each year often make or break a coach. Entire businesses, like Rivals.com and Scout.com, have been built around keeping track of the decisions made by 17 year old kids around the country. And coaches that can connect with kids during the recruiting process are just as valuable as coaches who,...

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Do We Have Less Close Friends due to the Internet?

A new study published jointly by Duke University and the University of Arizona found that Americans have fewer close friends today than they did twenty years ago. The average number of people who are considered close confidants dropped by nearly one-third, from 2.94 in 1985 to 2.08 in 2004.

The study speculates that the drop may be a result of increased work hours and/or the use of the Internet for socializing....

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UMass Releases Study on Business Blogging

Dr. Nora Ganim Barnes, a Professor of Marketing at the University of Massachusettes, recently published an excellent study on the habits of 74 business bloggers. Here are some stats from the survey:

  • 49% of the bloggers surveyed said that the time blogging take is the major drawback to having a blog
  • 66% of those surveyed spent less than 1 hour a day writing blog entires;
  • ...
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Campaign Study on PBS MediaShift

Our study on Internet usage by 2006 U.S. Senate campaigns got a nice write up on the excellent PBS MediaShift blog today. The article focuses on the use of tools like blogs and podcasts by the campaigns. It’s a good read.

For those of you interested, here’s a listing of our series of posts the last few months on this topic:

  • The Internet’s Role in Political Campaigns
  • Best 2006 Campaign Websites
  • 2006 Campaign Blog Review
  • 2006 Senate Blog Review…The Sequel
  • Politicians Who Podcast
  • Most “Web 2.0”
  • ...
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MySpace Aims for Global Domination

A couple of days ago the Financial Times reported that MySpace was planning to go global, launching non-English localized versions of MySpace in 11 countries sometime this summer. Countries named at being potential targets included the United Kingdom, France, Germany, China and India. MySpace currently has around 75 million registered users (it increases by the second)....

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