Design Reviews

Presidential SEO

Since Todd and Tom have recently critiqued Barack Obama's presidential website — apparently in its Blue Period — I was also thinking about the design of 2008 presidential candidate sites.

As someone with a search engine optimization (SEO) background, I probably focus a little bit more on title tags and anchor link text when evaluating a site than a someone who looks at the pretty pictures (or the lack thereof)....

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Barack Obama’s Blue Period

Barack Obama’s team has redesigned his website just prior to the Iowa Caucus and, well, I hope you like the color blue. I do.

I also think this redesign puts his web design effort at the top of the heap.

Starting at the top…

The over the top photoshopping of the clouds and lens flare as a background is so dramatically piled-on that you have to give the designers a lot of credit for even submitting it....

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New Xerox Logo

Making fun of bad logo designs is lame. So, let’s say that Xerox’s new logo is just fine, if a little curvy/Speed Racery looking, and move onto that weird ball thing next to it.

Around the office here we are thinking what it might represent. Surely there will be a corporate short story written about how it moves the company smoothly into its next phase or some equally ridiculous metaphor....

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The Evolution of Barack Obama’s Campaign Website

In the summer I wrote a post vaguely complaining about the deterioration in the design of Barack Obama’s campaign website.

Here is the site when it first launched early in 2007:

I liked this. The design was clean and the site was really easy to navigate....

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Friday Five: Some Recently Redesigned News Sites

It seems like at least a few major news sites have launched redesigns over the last several weeks.  Here are five that I've noticed:

1. Newsweek magazine

I like how the sister sites for Newsweek and MSNBC are now much different from each. 

Check out the nifty multimedia page header that can collapse or expand on each page on Newsweek's site....

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