Getting Personal about E-mail

I am beginning to get really annoyed when someone asks me to send personal e-mails to them using their business address.  Of course, this practice has existed every since e-mail started, but after years of relatively wide Internet use and the plethora of free e-mail services (think Yahoo!, Gmail, MSN,...

Tiger Text: Sometimes the purpose of your life is to serve as a warning to others.

Trying to hide shenanigans? There's an app for that.

For those of us prone to fits of word vomit, a new application eliminates the possibility of your text messages coming back to haunt you later. (After all, not all of us have the ability to organize a television mea culpa.)

For a fee,...

Seth Godin on Email Marketing

Seth Godin has an insightful blog post up where he very succinctly describes the fundamental difference between spam and permission-based email campaigns. 

A spam campaign feels like a smart idea, but over time, the more you use it, the less your brand is worth. A permission campaign, on the other hand,...

Tech Geek Myth Busted: Top Ten Ways Technology Boosts Your Social Life

In 2006, a popular study by experts at Duke University and the University of Arizona concluded new technologies have been making loners of us since 1985. Earlier this month, this theory was challenged and perhaps debunked. New technologies actually increase our social interactions, not our isolation, the Pew Internet and American Life Project found....

Best Practices for Mass Emailing

Here at The Bivings Group, we’ve dealt with a myriad of requests for mass emailing services, tools and strategies to help our clients make the most of what is the most powerful weapon in online advocacy. Based on our research and testing, here are some best practice tips for making your email campaigns as effective as possible....