Clerks II Launches MySpace Promotion

Fans of the movie Clerks will have an opportunity to make themselves a permanent part of the sequel, Clerks II. The first 10,000 Myspace users who add Mooby Presents Clerks II as a MySpace friend will have their names listed in the end credits of the new movie.

Seems like a great word of mouth marketing stunt to me....

Wal-Mart’s Certain Something

Those polling maniacs over at Rasmussen Reports released a study today that claims that 69% of Americans still have a positive opinion of Wal-Mart, while 29% do not like the superstore. The report revealed the following:

• Americans who are in the lower or middle income brackets are more likely to have a positive opinion of Wal-Mart than those in the upper income bracket.
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Football Recruiters Invade MySpace?

College football recruiting is followed obsessively by lots of folks and the recruits a school pulls in each year often make or break a coach. Entire businesses, like Rivals.com and Scout.com, have been built around keeping track of the decisions made by 17 year old kids around the country. And coaches that can connect with kids during the recruiting process are just as valuable as coaches who,...

Eye on Customer Service

Jackie Huba of the Church of the Customer blog shares how stories spread, with the help of YouTube and audio. As you may have heard, an AOL customer tried to cancel his account and dealt with a CSR who pretty much wouldn’t fulfill his request. The customer, Vincent Ferrari, who is also a blogger,...

UMass Releases Study on Business Blogging

Dr. Nora Ganim Barnes, a Professor of Marketing at the University of Massachusettes, recently published an excellent study on the habits of 74 business bloggers. Here are some stats from the survey:

• 49% of the bloggers surveyed said that the time blogging take is the major drawback to having a blog
• 66% of those surveyed spent less than 1 hour a day writing blog entires;
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