Best Practices for Mass Emailing

Here at The Bivings Group, we’ve dealt with a myriad of requests for mass emailing services, tools and strategies to help our clients make the most of what is the most powerful weapon in online advocacy. Based on our research and testing, here are some best practice tips for making your email campaigns as effective as possible....

Twitter Suggestions for Your Company

While getting my much needed cup of coffee this morning, I overheard a lady behind me say something along the lines of, "What about this Twitter thing… how can we use it to market us?"

I didn’t listen to the rest of the conversation, as my focus was on coffee and waking up. ...

Manu Ginobili vs. Zappos.com

I was checking out my Facebook news feed today at lunch, and noticed two very different levels of reaction to status updates from two of the pages I am fans of.  One of the pages belongs to San Antonio Spurs basketball hero Manu Ginobili and the other is for online retailer Zappos.com. ...

Energy Advocates Voice Internet Mobilization Strategies in DC Roundtable

Energy advocates and online mobilization experts gathered at the Center for American Progress Action Fund in Washington, DC, to talk about successes and challenges in gathering activists both on and offline.

Heather Lauer, director of online strategy for the Pickens Plan, talked about the process of gathering the Plan’s 1.5 million-plus participants and building a social network to connect members....

Hospitals and the Social Web

While doing some research for a talk I gave a few weeks ago, I came across a fantastic blog called “Found in the Cache” that examines how hospitals are using the social web.  The blog’s author, Ed Bennett, is tracking which hospitals maintain their are own blogs and have launched presences on Twitter,...