An interesting study crossed my screen recently. According to this press release, media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question how well click rates on ads measure a consumer base.
The study states that only 6% of the total Internet population represents 50% of the clicks on ads. ...
Continue ReadingLet's face it; China needs to bolster its reputation before the Summer Olympics begin. Otherwise, the several countries that are already considering boycotting may, in fact, do so. In my opinion, it would be a shame if a past representation of political and economical unity were to be halted. After all,...
Continue Reading[This is cross-posted at our ImpactWatch site]
The overly popular Facebook social network has recently seen a surge of ‘applications' added to its roster. Users hoping to enhance the experience of the social platform create these applications. As of January 2008, there are over 14,000 applications in circulation among users. ...
Continue ReadingCombining aspects of things that people already enjoy is one of the best ways to make an impression on a market without having to be completely original or creative. For the past couple of months, there has been a surge of such activity in the form of ‘angry' video game reviews. ...
Continue ReadingSocial networking giant Facebook is teaming up with Paramount Pictures to let users download thousand of clips from the filmmaker’s archives.
The VooZoo application, which launched Monday, was developed by FanRocket. The idea is to let individuals re-live some of their favorite scenes and moments from any Paramount film....
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