Guerilla and social media marking campaigns all dream of going viral – a la Old Spice Man on a Horse – but some advertising really strikes out. Below is a look at two particularly bad unfortunate ad campaigns that resulted in more bad press than good. Let this be a lesson that for every Old Spice man on a horse,...
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A new DC News Site launched last Sunday– and the local social media scene has been abuzz with the innovation, social media outreach, and hyper local focus seen on the site. The pages of this online portal will function to aggregate news from all over the DC metro area and create a one-stop-shop for DC residents....
Continue ReadingGoogle may still command over 60 percent market share when it comes to searches, the Microsoft-owned Bing is making steady headway ever since its introduction in June 2009. However, current data shows that Bing and Yahoo search engines’ share in the marketplace is growing – as the expense of Google....
Continue ReadingNew Blog Post – Online Media and Social Networking by #PBS @NewsHour @KateGardiner – #DCMM
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