Monitoring

Vietnam an Emerging Market for Click Fraud

Click fraud, an internet crime perpetrated by people, automated systems and programs clicking on links and ads to increase investor appeal and ad revenue, continues to be complicated to police, and a report released Thursday by Anchor Intelligence shows Vietnam as a hotbed for online scammer activity.

“Nearly half of all the advertising clicks coming from Vietnam are composed of fraudulent traffic aimed at inflating online publishers’...

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Pew’s New Media Index Tracks Disparities in Coverage

The week of President Barack Obama’s inauguration, the Pew Center for Excellence in Journalism launched its New Media Index.

The NMI is a partner project to its News Coverage Index, which tracks the top five stories across traditional, U.S., print-based media on a week-to-week basis.

The NMI was designed to combat criticism that monitoring traditional media sources only is missing the boat....

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Ubiquitous Usernames

I'll be the first to admit that when it comes to online user accounts, I am rather protective of my favorite usernames. I prefer my aliases to be free of numbers and clutter. When other people on various websites see my online identity, I want them to be in awe of the sheer minimalism and genius of the moniker I chose....

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Election Day web tools

Election Day is rapidly approaching. Many will have Tuesday off and the luxury of keeping score on TV from home. Others will keep tabs online. Whichever way we choose, we treat the event almost like an all-day football game (a very, very important football game), cheering or jeering as each precinct reports....

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Tactics

Thumbing through the October 2008 issue of PRSA's publication Tactics was a lot like opening up my RSS folders and taking a look around. Featuring an internet/web 2.0 multiple page spread, the issue covered topics ranging from maximizing the benefits of Twitter to the convenience of using FriendFeed. Most of this seemed familiar —...

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