TBG Launches New ImpactWatch Demo

Today we launched a new public demo of our media management platform, ImpactWatch™. To quote our marketing materials, ImpactWatch “is a web-based media management platform used by public relations and corporate communications professionals to continuously observe, track, gather and analyze high-volume media coverage of any brand, product, issue,...

Measuring Blog Relationships

Beyond measuring Dell Hells, it is helpful for those who track blogs to measure relationships between them.

When dealing with a small set of blogs, it is easy to determine if and then how they're related.  However, with millions of blogs no person or organization has the resources to accurately track all of them. ...

Measuring Dell Hells

ImpactWatch is one of our main products. It is a PR measurement tool that our clients use for mainstream media coverage, but blogosphere measurement is harder to assess since readership and authority aren’t easily quantifiable.

Companies simply lack the resources to closely monitor all that is said about them,...

New ImpactWatch Feature: My Stuff

My Stuff is a new ImpactWatch™ feature that enables individual users to save stories in the system that are pertinent to them.  To do this each story is listed with an icon that saves the item in a place where they collect articles.  Further, it uses AJAX so that saving items is a smooth process that doesn't involve multiple web pages....

Is the McCain campaign listening to bloggers?

I wrote a pretty complementary post a few weeks back about a conference call the McCain campaign had with conservative bloggers. 

Two weeks later it is clear that the McCain campaign is failing at the most important part of blogger relations: listening.

Mike Turk signed up for an account on McCain's social networking tool,...