It’s not easy to shake the general public’s perception that trade associations are stuffy, bureaucratic, and staid. But it can be done, and in this age of social media, Instagram is a valuable tool in your toolbox. Instagram users are nearly 10 times more engaged compared to any other social media platform,...
Continue ReadingOur Brick Factory team spends a lot of time helping nonprofits get the most out of their presences on Facebook, Twitter, and Instagram. Despite how important social media has become, there isn’t a ton of benchmark data for nonprofit marketers.
Which social networks are most effective? How often do nonprofits post?...
Continue ReadingIf there was a fast, free way to increase visibility to your nonprofit’s donation page, would you do it?
Google has recently released a feature that connects Google users with a nonprofit’s donation page via the knowledge panel (the box that appears on the right-hand side of search results that tells you a business’s phone number or hours of operation)....
Continue ReadingEven if your organization does not have a lot of money, there’s no reason it can’t run successful digital campaigns.
Sometimes great organizations lack the capital to devote to digital marketing. This can be especially true for non-profits, where organizations’ limited funds are spent on providing the best programing possible,...
Continue ReadingWhen it comes to noteworthy design and innovative functionality, consumer brands usually get the most recognition. Luckily, The Webby Awards, the leading international award honoring excellence on the Internet, categorizes its web submissions so that nonprofit organizations aren’t competing directly with the Volkswagens and Samsungs of the world.
In choosing winners,...
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