We recently completed a study that assesses the utilization of the Internet as a tool for 2006 political campaigns. The study, a follow-up of the 2002 version, examined how 2006 senatorial candidates used the Web to publicize information about their campaign platforms, personal backgrounds, and volunteer opportunities. We looked at a number of Web campaign tools and made comparisons based on party affiliations,...
Continue ReadingI’m fairly obsessed with technology and the web in general. But I really don’t get the MySpace phenomenon. Sure, I get it conceptually. But I don’t get it personally. I’m probably just too old. Through blogging, I’ve established some new and rewarding professional connections and have had some old friends reconnect with me through Google searches....
Continue ReadingWe’ve mentioned our media management and analysis platform, ImpactWatch, several times (in passing) on this blog. Last night, at the 2006 Sabre Awards Dinner in Manhattan, we learned that we had won the Iron Sabre for the Research/Evaluation category, beating out Hill & Knowlton’s Wal-Mart Media Day Analysis case study....
Continue ReadingThe whirl of the turbines deafens the team as the Black Hawk skims along at what seems like mere feet above the rolling waves below. The scent of the sea tickles their noses, the salinity palpably stinging their nostrils. In front of them, the dawning sun glimmers on the surface,...
Continue ReadingAnyone who has teenaged kids is aware (or should be) of what they are doing online. I have a 17-year-old boy, and a 13-year-old girl. IM is a given, as is my son’s cell phone when he’s way from his laptop. When he’s online, he plays video games almost exclusively....
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